Who We Are


In addition to a love for beautiful handcrafted items, our team is united by a shared passion for what makes an individual's life a little happier and what makes the wider world a better place. We're honored to provide high-quality, artisanal goods to homes and businesses across the country.



Kelly Utt-Grubb, Founder and CEO

Kelly's work has been featured in major media including NPR, Huffington Post,, Los Angeles Times, and more. She holds a Bachelor of Arts degree in Psychology from The University of Tennessee and she studied graduate level Interactive Media at Quinnipiac University.

Prior to launching The American Farmhouse Company, Kelly's diverse professional background included retail management, research in a developmental psychology lab, an independent 1,000-respondant research/interview survey, interactive course content creation for online graduate programs, a variety of successful community building efforts, management of a brand strategy and marketing consulting company which helped grow the reputation and audience for small business clients across a variety of sectors, and creation of a popular furniture brand which showcased her husband Sam's designs.    

In her free time, Kelly enjoys travel, good books, and good restaurants, as well as a variety of media including movies, TV, music, and social media. She is a French Horn player and performs with local brass groups and orchestras any chance she gets. She lives in Franklin, Tennessee.

Connect with Kelly on LinkedIn.


Joseph Beard, Digital Content Manager

Joseph is a writer and web developer from Nashville, Tennessee and currently living in Los Angeles. He attended The University of Tennessee where he graduated with a Bachelor of Arts degree in English.

Since 2012, Joseph has consulted for a wide range of small businesses as a web designer, web app developer, article writer, social media marketer, copywriter, graphic designer, and French to English translator.

Joseph’s favorite ongoing creative project is his pop culture and food podcast, Nerd Salsa, which he has co-hosted with his friend Marigrace since January 2015. He also writes recipes and blog posts on the Nerd Salsa website.

In his free time, Joseph listens to podcasts and audiobooks. He documents his pursuit of the perfect grilled cheese on the Instagram account @GrilledCheeseADay.


Cedric Love, Outside Sales

Direct Phone: (629) 777-5596

Cedric is a Senior Business Analyst with a long track record of success in the corporate world, including for a top shipping and delivery company, a prominent third party insurance group, and for a leading global healthcare organization. He holds a Bachelor of Science degree in Management Information Systems from Arkansas State University.

Cedric has a passion for problem solving, which comes second only to his passion for people and good will. He's the guy who can show you exactly how to make a positive impact in your business. He has headed up large enterprise projects with revenue savings as much as 7 million dollars.

Originally from Forrest City, Arkansas, Cedric is a huge University of Arkansas Razorbacks fan even though he graduated from Arkansas State University. In fact, he only attended one football game in four years at Arkansas State because he was busy watching Hogs games instead.


Want to join our team? If you have relevant education and experience (Bachelor's degree required) and think we might be a good fit together, please email to indicate your interest.